It takes the same amount of energy time and effort to sell a ford and a Ferrari.
When you are running a business understanding the lifetime value of per customer and then calculating the customer acquisition cost is vital for you to automate your business.
As an entrepreneur, you only have so many hours in day, the only way you will ever build a substantial business with a sellable value is by understanding your numbers and automating as much as you can so the business makes money without you.
Either is automation is through technology or by having a bigger team or by other means of having affiliates or contractors. Whatever that might be for you, you must automate your business or instead of freedom (one of the reason you started a business in the first place), you will become its slave.
The more expensive the product is, the higher the possibility of profit margin, the more chances you have to automate it.
Higher profit margins will also help you create a bigger team. Invest in their training which leads to more sales. Invest in branding, automation and invest in creating more product lines and in the technology required. So this article is just to raise your consciousness level regarding how you manage your business and the directions you take.
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